Tommy Hilfiger Adaptive
POSSIBLE NYC
The ask
Tommy Hilfiger was launching their first line of adaptive clothing for people with disabilities. We were asked to create the voice and tone for this sub brand and message the THA mission across multiple touchpoints, creating an omni channel content strategy.
The strategy
We interviewed representatives from the disability community and referenced real-time video diaries of people using the clothing prototypes. Our guidance was created using the ADA standards for referring to people with disabilities.
Role: Associate director
Deliverables
User interview script
Social listening
Content strategy for site, TVC, print & social media
Voice and tone and guidance for copywriters
