Con Edison
POSSIBLE NYC
The ask
Con Edison, legacy NY&NJ power company were dealing with a supply issue which meant that within 5 years, they would not be able to provide services their customers. They wanted to incentivize people to use energy saving measures to reduce the stress on their overworked grid. In order to reach their customers, the needed to transform the way they engaged people.
The strategy
We created a multi-channel end to end strategy which included developing digital services and internal digital channels including a new website and app from scratch.
Role: Associate director
Deliverables
Multi-channel audit
CMS structure and management
Content strategy for site, in-house digital touch points, print & social media
Voice and tone and guidance for copywriters
