Facebook Stories
Meta
User problem
Extensive research showed us that people were creating Stories as a way of monitoring peoples engagement with their content. This was leading to negative outcomes for people’s mental health. We wanted to find a way to anonymize views to help people engage with Stories in a more positive way.
Redesign the user interface so that an anonymized viewcount appeared whilst showing attributed reactions.
The strategy
Role: Content design lead
Deliverables
Research strategy
Product strategy
Content development for touchpoint messaging, Help Center, FAQs and external facing information
User problem
People’s ability to engage with Facebook Stories was constricted by a standard set of reactions only. We wanted to find new ways for people to engage with Facebook stories.
The strategy
Find new ways for reactions to work so that people could convey emotion differently, as well as adding the a comment function.
Role: Content design lead
Deliverables
Research strategy
Product strategy
Content development for touchpoint messaging, labels, Help Center, FAQs and external facing information
User problem
People found the entry point for Stories creation disjointed from their viewing experience, having to exit the carousel.
The strategy
Add a content block to the top carousel as a new story creation entry point.
Role: Content design lead
Deliverables
Research strategy
Product strategy
Content development for touchpoint messaging, labels, Help Center, FAQs and external facing information