Bard
The ask
Google wanted to launch a new, experimental product that allowed people to interact with their large language model “Lamda” to have fun, get useful information and create new things. The goal was to create a high quality, scaleable MVP that would give us an entry into the Gen AI market so that we could build off as we learn more about how people want to utilize the technology - in 4 months.
The strategy
Start with a small team of designers (6) to create the end to end user experience for a brand new interface while improving and expanding the capabilities of our large language models.To achieve this, we created followed the conventional steps of product development, keeping in mind that everything we made would be leaked to the public.
Role: Content design lead
Deliverables
End to end content for all of Bard
Point of view and content guidance
End to end to end content for dogfood microsite
Marketing content
Bard Extensions
The ask
Now that Bard had been established as a product, Google wanted to integrate some of the capabilities of their other product as part of Bard’s responses. This involved adding extensions with specific capabilities such as mapping, travel planning and utilizing Workspace email and files.
Role: Content design lead
Deliverables:
Content strategy including time out rubric, go to market copy, horizontal integration and glossary
End to end copy: labels, strings, FAQs,Help Center, privacy and legal, errors and messaging
Prompt engineering
Golden examples
The strategy
Create a way to integrate extensions into the end to end Bard experience as well as a place for people to manage extensions and permissions.
